CASRO
Code of Standards and Ethics for Survey Research
"This Code of Standards and Ethics for Survey Research sets forth the
agreed upon rules of ethical conduct for Survey Research Organizations.
Acceptance of this Code is mandatory for all CASRO Members.
The Code has been organized into sections describing the responsibilities
of a Survey Research Organization to Respondents, Clients and Outside
Contractors and in reporting study results." (from their webpage)
Standards
for Quality Assurance in Market and Social Research (English
part starts at page 32)
"The following catalogue of quality assurance standards is intended to
contribute towards creating a deeper understanding of quality in the research
process and to express the necessity for high quality in the research results.
As a form of “checklist” it allows clients to identify the underlying
quality of different research proposals and to understand the resulting
differences in price" (from their webpage)
Standards
for Quality Assurance for Online Surveys
"The „Standards for Quality Assurance for Online Surveys” describe
and document the relevant quality criteria for the execution of scientific
online surveys. Thus they aim to enable clients to fundamentally identify and
compare the quality of different research proposals." (from their webpage)
Checklist
for Clients Commissioning Online Surveys
"This "Checklist for Clients Commissioning Online Surveys"
summarises the basic requirements to be met when executing online surveys, in
the form of a series of questions. The "checklist" cannot, of course,
replace reading the "Guidelines for Online Surveys" and the
"Standards for Quality Assurance for Online Surveys". However, its
aim is to make it easier for clients to ask the appropriate questions, so as
to be able to assess the quality of different research offers for online
surveys." (from their webpage)
How
Internet Advertising Works
(from Millward Brown Intelliquest: "Millward
Brown IntelliQuest knows dynamic markets better than anyone else. We've been a
consistent leader in marketing research for the technology and Internet
industries, and have pioneered several research methods since we were founded
in 1985. In 2001 Millward Brown Interactive, the trailblazer in measuring the
impact of online advertising and marketing, was merged with us, strengthening
our impressive tool chest of online research capabilities."
