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   Literature

Lit-Index

Measuring Website performance

1-15   16-18  

 
1-15
Comley, Pete (1999). Guide to Web Site Research. Research magazine, June 99. Paper.
Comley, Pete (2000b). Pop-Up Surveys: What Works, What Doesn’t Work, and What Will Work in the Future. In Brookes (Ed.):Marketing Research in a .com Environment. ESOMAR Monograph Volume 10. Abstract.
Comley, Pete (2000c). Using your website to conduct research. Paper presented at 'Online market research and web based surveys' conference, London, GB, May 30-June 1, 2000. Abstract.
Comley, Pete (2001b). Monitoring the Online Media World. Research Magazine IT Supplement, January 2001. Paper.
Comley, Pete (2001c). Online Market Research For Accurate Website Evaluation And Development. Paper presented at Online Market Research Forum, London, UK, June 21-22, 2001. Abstract.
Foley Wilson, Barbara and Palmer, Margot (1997): "Usability Testing of a Website and a Web User Survey. PROCEEDINGS OF THE SECTION ON SURVEY RESEARCH METHODS, AMERICAN STATISTICAL ASSOCIATION, pp. 1069-1073.
GOVERNMENT FINANCE REVIEW (1998). Web Site Survey. GOVERNMENT FINANCE REVIEW, 14, 6, pp. 56-57.
Gupta, Sunil (1996). Online Research: Matching Decision and Data. Paper presented at the Workshop on Internet Survey Methodology and Web Demographics. January 29-30, 1996, Massachusetts Institute of Technology, Cambridge, MA, USA. Abstract and slides.
Hughes, Douglas W.W. (1996). What a tangled Web: Conducting research on client WWW Sites. TranscriptProceedings New Frontiers in Marketing Research: Assessing the New Technolgies. Advertising Research Foundation, New York, pp.161-177.
Hurwitz, R. (1996). WWW Site Measurement: A Collective Interview. WORLD WIDE WEB JOURNAL, 1, 3, pp. 121-126.
Licastro, Giorgio (2001). Web site evaluations & the language of web design. Paper presented at 54th ESOMAR CONGRESS AND EXHIBITION. MARKETING TRANSFORMATION. Research for the Bottom Line. Rome, Italy, 23-26 September 2001.
PC PLUS (2000). Adding a survey to a Web site. How creating a reader survey can improve your Web site. PC PLUS, ISSU 161, pp. 180-181.
Rolph, John (2001). ThinkStream: A New Paradigm for Web Site Measurement. Paper presented at Attitude / Behavioral Research Conference, organized by American Marketing Association, Tampa, Florida, 14-17 January 2001. Abstract.
Runham, Myles (2000). Measuring website performance using online research. Paper presented at 'Online market research and web based surveys' conference, London, GB, May 30-June 1, 2000. Abstract.
Shaw, Rachel (2001). Channel 4 Website Development Case Study. Paper presented at Online Market Research Forum, London, UK, June 21-22, 2001. Abstract.
 
 
Last Update: April 2003
  © 2002-2004 by Anja Berger & Mirko Wendland; All rights reserved.