Literature

This page will provide you with some interesting, important and actual literature about online research as a method or research in general that has been conducted online.

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Yammarino, F. J., Skinner, S. J., & Childers, T. L. (1991). Understanding mail survey response behavior: A meta-analysis. Public Opinion Quarterly, 55 (Winter), 613-639.  Yu, J., & Cooper, H. (1983). A quantitative review of research design effects on response rates to questionnaires. Journal of Marketing Research, 20 (February), 36-44.

 

Last Update: March 2003