|
|
Introduction to Behavioral Research on the Internet
Michael H. Birnbaum (2000)
Review will soon follow!
Content
Section I: Basic Components ob Web Experiments
- Introduction to Behavioral Research on the Internet
- Your First Web Page
- Putting the Hyper in Hypertext
- Additional Tricks
- Surveys and Experiments Using Forms
- Data Analysis with Excel and SPSS
- Images abnd Logical Thinking
- A Study of Decision Making
Section II: Making Surveys, Tests, and Experiments
- Making Surveys with SurveyWiz
- Personality Testing
- Using FactorWiz for Factorial Designs
Section III: Applications with Data
- Analysis of Impression Formation
- Analysis of Social Balance
- Presenting Psychophysical Stimuli
- Psychological Scaling with "Ratios" and "Differences"
- Bayesian Inference and Human Inference
Section IV: Programming Techniques
- Introduction to JavaScript
- Interactive Web Pages with JavaScript
- JavaScript and Forms
Section V: Methods and Methodology
- Advanced Techniques for Experimentation on the Web
- Methodology, Ethics, and Publicizing Your Study
- Creating and Using Scripts
Text from the back cover
No back cover text
|
